What Argus gives sales teams
⚡
Auto-updated battlecards
Generate a fresh battlecard on any competitor in seconds. Based on their latest signals — pricing changes, new features, recent reviews, job postings — not last quarter's snapshot.
📢
Slack alerts before calls
Get a Slack notification when a competitor makes a big move — pricing change, major hire, new product announcement — so you never walk into a call with outdated information.
🏆
Win/Loss tracker
Log every deal outcome and the competitor involved. Argus's AI analyzes patterns across all your wins and losses and tells you exactly where you're losing and why.
🔍
Competitor weaknesses
Argus monitors G2/Capterra reviews, Reddit threads, and HN comments for your competitors. Real customer complaints surface automatically as high-importance signals.
📊
Competitive teardown PDF
Export a full competitive teardown for any account — signals, brief, and battlecard — as a print-ready PDF to share with your team before a big deal.
🔗
Webhook integrations
Push signals into HubSpot, Salesforce, or any CRM via webhook or Zapier. Keep your deal records fresh without manual updates.
Sample battlecard (AI-generated in seconds)
Positioning
Competitor X positions as "enterprise-grade" but their self-serve motion starts at $40/seat/mo. They added a Teams tier 3 weeks ago — they're trying to move downmarket. Use this: they're in transition, which means their sales team is refocusing and support may be stretched.
Their weaknesses (from customer reviews)
Slow support: 14 G2 reviews in the last 60 days cite "days to get a response." Mention this if the prospect is mid-market and support-sensitive.
No GitHub signals: Their monitoring is marketing-layer only. If your prospect has an engineering team, this is a real gap.
When you'll hear "we're also looking at Competitor X"
Ask: "Do you have an engineering team tracking their GitHub activity?" They won't. That's where Argus wins — 30+ sources vs their 5.
Latest intelligence (updated 2h ago)
New enterprise sales roles posted this week. Pricing page updated 3 days ago — "Business" tier renamed to "Growth." Recent SEC filing shows $12M Series B closed.
Win/Loss analysis
68%
Win rate when deal is flagged as competitive*
3.2×
More likely to win when armed with a fresh battlecard*
<5 min
Time to generate a full competitive teardown
* Industry benchmarks from Gong and Crayon research across B2B sales orgs.
Log your wins and losses in Argus, tag the competitor, and add notes from the call. Every month, Argus's AI reads across all your outcomes and identifies patterns: which competitor you lose to most often, what objections come up repeatedly, and where you're winning cleanly. Export as CSV for your CRM.
Walk into every competitive deal prepared
14-day free trial. No credit card. Battlecards ready in minutes.
Start free trial